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MediaMall Technologies Unveils its Flagship Product – MediaMall™Las Vegas, NV – January 7, 2004– MediaMall Technologies, the ultimate Media-on-Demand solutions provider for today’s needs, unveiled its unique Media-on-Demand set-top-box solution for the $8 billion movie rental market. MediaMall Technologies was founded to offer unique Media-on-Demand (MOD) solutions to enable IP-based MOD utilizing existing content sources and network infrastructure – yielding a richer experience than the current cable VOD experience, and making it available today. MediaMall™ is the MOD solution with the breadth of content that surpasses cable offerings, and with little to no requirements on the Service Provider’s IP infrastructure to enable immediate launch. "Broadband Service Providers are struggling to acquire and keep their customers, and churn is one of the biggest issues they face. VOD has been touted as the most prolific churn-buster – markets with VOD have seen a 30%-40% reduction in churn,” said Tracy Lawrence, CEO and co-founder of MediaMall Technologies. “We empower Broadband Service Providers to reap the churn-reducing rewards of VOD by deploying MediaMall™ in their customer’s homes today." Debuting first at CES in Las Vegas, the company plans to distribute its patent-pending technology through a variety of channels – big box retailers, OEMs, and the Service Providers themselves. MediaMall™ enhances any consumer’s entertainment experience. By adding a small set-top-box to their entertainment stack, they can sit back on their couch and with only a remote control select from thousands of movies and music titles as well as their own photos for immediate (or on-Demand) viewing. To enable such a broad offering of content, MediaMall Technologies has developed its technology to work seamlessly with leading IP-based content providers including Movielink, CinemaNow, Napster, Musicmatch, Live 365, and MSN News. It has plans to integrate ESPN, ABC, oFoto, WildTangent (on-line gaming), and many more exciting entertainment offerings. “MediaMall™ delivers the best of what the Internet can offer with its innovative technical solution to create a lean-back TV-based entertainment experience,” said Jeff Lawrence, President and co-founder of MediaMall Technologies. “We believe our service fills a void in the marketplace by giving existing and potential Service Providers a cost-effective, complete and easy-to-use MOD solution for their consumers today, without requiring expensive infrastructure build-out or content acquisition. Initial response to our beta launch has been phenomenal.” To further enhance the MOD offering, MediaMall Technologies plans on incorporating digital video recording (DVR) and enhanced Local Media Management functionality into subsequent versions of MediaMall™. MediaMall Technologies management team is comprised of veterans from various fields including entertainment, telecom, retail, and technology. The company is the second entrepreneurial venture for the co-founder and former CEO of GetConnected, Inc. and the first entrepreneurial endeavor for the individual who built and managed GetConnected’s broadband business. About MediaMall Technologies, Inc. |