About Us

MediaMall Technologies enables Low-Cost & Widely Available Media Services, delivered over Broadband to the Entertainment System, via the PC. The age of internet video has finally arrived, and is now capturing serious attention from consumers. As new forms of content and business models emerge, the debate over how best to deliver internet video from the web to the Television has also heated up. Will traditional Consumer Electronics (CE) devices such as the TV or the DVR access the web for content and services? Or will the PC drive the "TV-Website" experience?

At MediaMall, we believe the answer to both of these questions is "YES", and that the future digital home is one in which inexpensive media devices throughout the house communicate with and browse the outside world of web content through the "Extended-PC" or "Extended-Notebook" on the home network. We do not believe it will be cost beneficial nor technically feasible for CE devices to become so advanced as to directly interact with the web as reliably nor as robustly as the PC is currently able. Nor do we believe consumers will accept a PC directly connected to their TV display, for numerous reasons including cost, reliability, noise, heat, and appearance. Additionally, we are steadfast in our belief that most existing PCs are sufficient to drive a compelling TV experience. The TV-Web does not have to be (and most certainly should not be) restricted to only those who own a new, Premium PC brand.

These are the guiding assumptions which have driven the MediaMall team to develop a world class software application which enables CE devices and PCs to communicate with each other, delivering the best of all worlds. We bring the power of the PC and what it does best (processing, browsing, downloading, streaming, multi-threading) to the CE device, without adding extra cost or hardware to the CE device, and without burdening the consumer with a PC in their Entertainment area.

Many solutions exist today which enable rudimentary communication between PCs and devices, and are generally limited to accessing media already located on a PC's hard drive from the device. While an interesting first step, this capability is, in our opinion, a tiny piece of the overall value that can be created by opening the floodgates to the world wide TV-Web of content. The web is best when it is open, readily accessible, platform agnostic, and end-user driven. MediaMall is helping to make the TV-Web as successful and compelling as the PC-Web has grown to be over the last decade. We invite you to join us in our efforts and to learn more about working with our company.